Building The Failed Facebook Home again in 2021

My approach towards building facebook home in 2021
Image Source
  1. What was the major problem with Facebook Home?
  2. Agitation
  3. Outrage | Media Attention
  4. Solution in 2021
  5. Risk Assessment

What was the major problem of Facebook Home?

Entering into a saturated market


agitation due to facebook home

A world outside Facebook

Proposing a solution for Facebook Home in 2021

  1. The user opens his/her mobile phone and sees the homepage
  2. The user finds the app using slides or searches from the home screen
  3. Select the apps, starts using it
  4. After using it for a few mins, the user might switch to some other app.
  5. He/she might come back to the home screen to search for another app, and the loop continues.
  1. Use data to prioritize different apps on the home screen, this would thereby reduce the number of clicks to reach the desired app
  2. Allow users to star/pin different apps on the home screen
  3. Provide a Top search bar to search and thereby sort considering the analysis done at step 1
  4. Sort the Apps screen with the most used apps at the top
  5. Show other apps like Instagram and WhatsApp
score card for different metrices
  1. Data Analysis to Prioritize app: Facebook has a ton of data. They can use it efficiently to find the behavior of the users and build an AI around it to predict the right time considering the time, demographics, and semantics of the user. If this works well, it would be a complete game-changer like the autocomplete google keyboard. Let's say I am standing near a street trying to find a cab. Being able to do the right analysis and showing recommendations for cab apps would be really cool! But this comes with a risk factor, which would include a lot of time to build and test. So that is the reason for the high risk and effort score.
  2. Allow Pin/Star Apps: Pinning apps on android is a default feature in android. So I assume it won't require effort like the previous one. So give it a medium to a low score of -2.
  3. Providing a search bar: Being able to index the app's information and finding out the right app using a search functionality would be easy. As it requires soft matching of text. That is the only reason for low scores for this feature.
  4. Sort the App on Recent Used app: Being able to see the most recently used apps would save time for users. Gave it a comparatively high score for efforts as this might need comparably more effort that.
proposed solution and UI




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Abhishek Patnaik

Abhishek Patnaik

I build product with passion. Follow me for product related blogs.

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